Notify Subscribers About Latest Mobile App Release
Objective
Notify existing subscribers about a new version of your mobile app, so they have the opportunity to update it.
Example:
You want to run a quarterly notification program, targeting contacts who haven't installed a new version of your app recently. In your message, you can direct them to the App Store or Play Store where they can download the latest version.
Segment
Show detailed configuration
Condition Mobile Activity > App Installation Date: App Installation Date is more than 3 months ago
Follow-up Action
Create a Mobile Push Notification or In-App Message.
The contact receives an In-App Message while using your app.
A Mobile Push Notification is sent independently of the contact using the app.
Apply the segment as the Specific Target Audience in your sendout.
