This event executes a job every time a recipient opens a message. The event can be limited to a specific group or message category, or to messages with a certain external transaction ID.

Hint:

The designation (C) means contact-related. In general, you only combine contact (C) events with contact (C) jobs. For more information, see Contact (C) vs. System (S) Automations​

General

​Name​

Defines the name of the automation. The name is used to identify the automation in the system. The maximum length is 100 characters.

​Description​

Provides information about the automation. The description makes it easier to identify the automation in the system.

​Event​

Selects the type of event that, when combined with a job, forms the automation. Every time this event occurs, the system executes the dependent job. The job is defined in the ​Edit Event-based Job​ window.

Recommended Automations​

An automation is a combination of an event plus a resulting job. The following combinations are recommended. It is possible to create other combinations, as well, but not all combinations of events and jobs result in meaningful system behavior.

  • Message Opened (C) + Increase or Decrease Profile Value (C): This automation counts the total number of times a recipient opens a message link and stores this information in the recipient profile.

  • Message Opened (C) + Store Data in Profile Attribute (C): This automation stores information in a recipient's profile when he opens a message. For example, this information includes the message ID and the date and time of message open.

  • Message Opened (C) + Send HTTP Request (C): This automation sends an HTTP request every time a recipient opens a message. For example, the request includes the user ID, message ID, and the time of the event.

  • Message Opened (C) + Add Member to Group (C): This automation adds a recipient to a group when he opens a message.

Define Event​

This area defines the specific parameters of the event.

  • Group Name: This drop-down list restricts the event to messages that were sent in one specific group. If you select a group, three additional bullet points appear:

    • Any Message: The event fires when a contact opens any message in the group. This includes all past and future sendouts in this group, as long as the contact opens the message when the automation is running.

    • Scheduled/Sent: The event fires when a contact opens a specific scheduled or sent message in the group. Select the message from the drop-down list.

    • Prepared Message: The event fires when a contact opens any sendout of a selected prepared message. This includes group and single sendouts of the prepared message. This also includes all past and future sendouts of the prepared message, as long as the message is opened while the automation is running.

  • Message Category: This drop-down list restricts the event to opens in a specific message category. (Hint: Since message categories are not group-specific, you can use a message category to create an automation that reacts to message opens in multiple groups at once.)

  • Transactional Message ID: These fields restrict the event to messages with a certain external transaction ID. This option is relevant for single messages only, not for group messages. The TMID makes each recipient's transactional messages individually identifiable. Without the TMID, the various single sendouts of a prepared message cannot be distinguished from one another. Use the Transactional Message ID if you use Mapp Engage to send single messages to individual contacts when they complete a purchase or another type of conversion.
    You define the TMID in the ​Group Settings​, on the ​Sendout Options​ tab, in the area ​Transactional Messages​.

  • Case Insensitive: This checkbox ignores differences in uppercase and lowercase.

Define Selection​

  • Selection: This drop-down list defines a selection. Applying a selection limits the event to contacts who open the message and who fulfill the selection criteria. Use the button to search for a selection in the system.

Actions

The following actions are available: