This event executes a job when a recipient clicks on a link in a message. The event can be limited to a specific group, a specific message or link category, or to messages with a certain external transaction ID.

System links are excluded. These are the system links added with a Mapp Engage variable: edit profile, read message online, forward message, and unsubscribe.

Hint:

The designation (C) means contact-related. In general, you only combine contact (C) events with contact (C) jobs. For more information, see Contact (C) vs. System (S) Automations​.

General

​Name​

Defines the name of the automation. The name is used to identify the automation in the system. The maximum length is 100 characters.

​Description​

Provides information about the automation. The description makes it easier to identify the automation in the system.

​Event​

Selects the type of event that, when combined with a job, forms the automation. Every time this event occurs, the system executes the dependent job. The job is defined in the ​Edit Event-based Jobwindow.

Recommended Automations​

An automation is a combination of an event plus a resulting job. The following combinations are recommended. It is possible to create other combinations, as well, but not all combinations of events and jobs result in meaningful system behavior.

  • Message Link Clicked (C) + Increase or Decrease Profile Value (C): This automation counts the total number of times a recipient clicks on a message link and stores this information in the recipient profile.

  • Message Link Clicked (C) + Store Data in Profile Attribute (C): This automation stores information in a profile attribute when a contact clicks on a link in a message. For example, you can add the link name, link category or date and time of the click to the contact's profile.

  • Message Link Clicked (C) + Send HTTP Request (C): This automation sends an HTTP request every time a recipient clicks on a link in the message. For example, you an include the user ID, message ID, link ID and the time of the event in the request.

Define Event​

This area defines the specific parameters of the event.

  • Group Name: This drop-down list restricts the event to links clicked in messages that were sent in one specific group. If you select a group, three additional bullet points appear:

    • Any Message: The event fires when any message in the group is clicked. This includes all past and future sendouts in this group, as long as the click takes place when the automation is running.

    • Scheduled/Sent: The event is restricted to clicks that result from one specific scheduled or sent message in the group. Select the message from the drop-down list.

    • Prepared Message: The event is restricted to clicks on a selected prepared message. This includes group and single sendouts of the prepared message. This also includes all past and future sendouts of the prepared message, as long as the click occurs while the automation is running.

  • Message Category: This drop-down list restricts the event to clicks on messages in a specific message category. (Hint: Since message categories are not group-specific, you can use a message category to create an automation that reacts to clicks in multiple groups at once.)

  • Link Category: This drop-down list restricts the event to links in a certain link category. You can select a link category in combination with a message or message category.

    • Links with No Category: The event fires every time a contact clicks a link that is not assigned a link category, and is not a system link.

  • Transactional Message ID: These fields restrict the event to messages with a certain external transaction ID. This option is relevant for single messages only, not for group messages. The TMID makes each recipient's transactional messages individually identifiable. Without the TMID, the various single sendouts of a prepared message cannot be distinguished from one another. Use the Transactional Message ID if you use Mapp Engage to send single messages to individual contacts when they complete a purchase or another type of conversion.
    You define the TMID in the ​Group Settings​, on the ​Sendout Options​ tab, in the area ​Transactional Messages​.

  • Case Insensitive: This checkbox ignores differences in uppercase and lowercase.

Define Selection​

  • Selection: This drop-down list defines a selection. Applying a selection limits the event to contacts who click the message link and also fulfill the selection criteria. Use the button to search for a selection in the system.

Actions

The following actions are available: