Segments in Mapp Intelligence are now more versatile than ever. You can reuse them as filters across different analyses, saving time and reducing errors. Enjoy the enhanced flexibility and efficiency in your analytics tasks!
Segments were previously used to create visitor segments, which often worked as target groups for campaigns. With this update, they can now serve as powerful filters for analyses within Mapp Intelligence. A convenient drop-down menu allows you to switch between these two use cases seamlessly.
Key Benefits
Significantly more flexible use of segments in Mapp Intelligence
Segments can now also be applied as filters. All included filters will work as if they have been added to the analysis directly.
Use a drop-down to apply a segment either as a User segment or as a plain filter
This is just the first step—further improvements to the filter engine will follow to ensure improved user-friendliness and functionality.
How does it work?
Filters in Mapp Intelligence are set within a scope: They select all data related to a visitor, visit, page, or action that matches the filter criterion.
Up to now, a segment was always lifted to the "Visitor" scope; when filtering on a segment, the result showed all data collected in the chosen time frame for visitors who match the filter. With this release, you can also use segments with only the scopes that you selected - without being lifted to the "Visitor" scope.
Example for different scopes...
Configuration of segment:
Select the use case in the analysis:
"as user segment": Filtering on the segment shows everything that the visitor did - the result also includes the visit via PC / Laptop:
"as filter": Using the segment as a filter limits the result to the visit via Smartphone:
Here is how you can create and use a segment:
Create a segment
Open Mapp Intelligence and click on Segment Manager > Create new segment and add the filter criteria.
In this case, we will create a segment for all people who visited the section "women", which is tracked via a content group. Watch the short video to see how it works.
Use the segment in an analysis
Open the filter engine within the analysis, choose your use case via drop-down, and apply the filter. In our example, we are filtering a content group analysis.
