Mapp Engage: Limit the Audience in Segmentation Builder
Set a maximum cap on your selection size and control the cost of your campaigns. Use the new functionality with all channels, including our new Direct Mail Channel!
- Can be used for Email, SMS, or InApp, and try it out for new channels - for instance, our new Direct Mail channel.
- Manage your spend more easily, and control the cost of your campaigns.
- Apply this functionality to the more complex scenarios, for example, such that involve a sendout staggered over a number of days.
How does it work?
- Set the limitation when creating the audience in Segmentation Builder
- Check and refresh calculation of the selection
- Control which of your selections have a limitation set
Example: You want to send Direct Mail to 500 contacts in London. Select Profile Attribute> City > London. Then set the search limit to 500.
This feature is part of our Spring 2021 product update. It is available by default to all users of the Segmentation Builder as of 11 May 2021.