This job incrementally increases or decreases a numerical profile attribute. This is used to count the total number of message opens, clicks or conversions a contact completes.

Both standard and custom user attributes can be changed. Member attributes and group attributes cannot be changed.

The attributes of system users with the same or higher system role are not changed.

Hint:

The designation (C) means contact-related. In general, you only combine contact (C) events with contact (C) jobs. For more information, see Contact (C) vs. System (S) Automations​

Recommended Automations​

An automation is a combination of an event plus a resulting job. The following combinations are recommended. It is possible to create other combinations, as well, but not all combinations of events and jobs result in meaningful system behavior.

For all of the following combinations, check ​Use Event Parameter​ for the field ​Contact​.

  • Message Link Clicked (C) + Increase or Decrease Profile Value (C): This automation increases or decreases a profile attribute value each time a contact clicks on a message link.

  • Message Opened (C) + Increase or Decrease Profile Value (C): This automation increases or decreases a profile attribute value each time a contact opens a message.

  • Conversion Registered (C) + Increase or Decrease Profile Value (C): This automation increases or decreases a profile attribute value each time a contact completes a conversion.

General

​Name​

Displays the name of the automation that is defined in the ​Edit Event​ window.

​Description​

Displays the description of the automation that is defined in the ​Edit Event​ window.

​Event​

Displays the event that is defined in the ​Edit Event​ window. Every time this event occurs, Engage executes the dependent job.

​Job​

Defines the job. Engage executes this job automatically every time the event occurs. For a list of all available jobs, see ​All Available Event-Based Jobs​.

Define Job​

This area defines the specific parameters of the job.

  • Contact: This input field defines the contact whose profile value is increased or decreased. Use the symbol to select one contact.

    • Use Event Parameter: When selected, this checkbox selects the contact who completed the event and increases or decreases his profile. Select this checkbox to count contact activities, including count message opens, clicks or conversions.

  • Attribute Name: This drop-down list defines the profile attribute that is changed. The drop-down list displays all attributes in the system with the data type ​Number​.

  • Amount: This input field defines the value by which the attribute is increased or decreased. The input field only accepts numeric values. It is possible to enter a positive or negative number. A positive number increases the attribute value. A negative number decreases the attribute value.

Define Delay​

In this area, you can define a time delay between the event and the resulting job. If you define a delay, the system waits the specified amount of time after the event takes place before executing the event-based job. If you do not define a delay, the system executes the job immediately after the event takes place.

Hint:

Engage calculates the selection for an event-based job when the job is executed, not when the event takes place. When you define a delay, the selection is calculated after the delay


  • ​Delay:​ Defines whether there is a delay between the event and the resulting job.

    • ​No: ​There is no delay between the event and the resulting job. When Engage registers the event, the system executes the job immediately.

    • ​Yes: ​Creates a delay between the event and the resulting job.
      ​Unit:​ Defines the unit of time with which Engage calculates the delay.
      ​Value:​ Defines the duration of the delay.

Actions

The following actions are available: