Objective

Target contacts who have abandoned a cart within the last 3 days. Remind them of their cart and offer free shipping as an incentive to complete their purchase.


Example:

This example shows two options for how this objective can be achieved:

  • The first option uses two Mapp Acquire events:
    • one to identify contacts who added a product to their cart, and
    • one to identify which of those contacts have not gone to checkout.
  • The second option uses:
    • a predefined Abandoned Cart condition that is based on related data, to identify contacts who added a product to their cart, and
    • a Mapp Acquire event to identify which of those contacts have not gone to checkout.

Prerequisites

  • A tracking pixel created in Mapp Acquire and enabled on your website.

Segment option 1

 Show detailed configuration
  • Condition 1
    Use Web Activity > Acquire Custom Event to select contacts who triggered the Add to Cart event in Mapp Acquire within the last 3 days.


  • Condition 2
    Use Web Activity > Acquire Custom Event to select contacts who didn't trigger the Goes to Checkout event in Mapp Acquire within the last 3 days.

Segment option 2

 Show detailed configuration
  • Condition 1

    Use Related Data > Abandoned Cart condition to select conatcts who triggered the Abandon Cart event in Mapp Acquire.


  • Condition 2
    Use Web Activity > Acquire Custom Event to select contacts who didn't trigger the Goes to Checkout event in Mapp Acquire within the last 3 days.

Follow-up Action

Use the segment in the sendout of the message with the incentive to complete the purchase.

Related Topics

Tracking Pixels in Mapp Acquire
Create a Pixel