Goal ​

To display the values used to set up a Lead Generation Card in Twitter.

Prerequisites​

The ​Guest​ group role is assigned the following ​Group (specific)​ permissions for any groups to be integrated with Twitter Cards using the single opt-in subscription process:

  • 513 Members: Add members with welcome message
  • 514 Members: Add members without welcome message

For Twitter Cards that use the double opt-in subscription process, the following additional permission is required:

  • 510 Members: Invite new members

For more information, see Change Group-Specific Permissions​.

The ​Guest (Visitor)​ system role is assigned the following ​Global​ permissions:

  • 201 User Administration: Add new users
  • 242 Data Import and Export: Add users without notification message

For more information, see Change Global Permissions​.


Background Information​

The leads generated by the Twitter Card are automatically added to a group in Mapp Engage.

If you have access to the Twitter Ads account, you can use this information to configure the Twitter Card yourself. If the Twitter Ads account is managed by someone else, you can forward this information to their email address. The information can be used to set up a card immediately or forwarded to another person. The email recipient does not need to have a Mapp Engage user account to view the information.

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Procedure​

  1. In the ​Main Navigation​, click ​ Audience > Groups​​.
    ⇒ The ​Group overview​ window opens.
  2. In the ​Actions​ column, select ​Twitter Card​.
    ⇒ The ​Values for Twitter Card​ window opens.
  3. In the ​Subscription Process​ area, select the subscription process you want to use to add members to this group.
    ⇒ Additional parameters are added to or removed from the ​Custom hidden data values​ area based on the selection.
  4. (Optional) To forward the setup information to someone else, enter an email address in the ​Email Address​ input field and click the ​Send​ button.