You can define custom media events, for example, to track ad playback.

<amp-analytics type="mapp_intelligence">
    <script type="application/json">
	{
		"vars": {
			"trackDomain": "analytics.webtrekk.net",
			"trackId": "111111111111111"
		},
		"triggers": {
			...
			{
				"trackMediaAdStart": {
					"on": "video-ad-start",
					"request": "mediaCustomEvent",
					"selector": "#video",
					"vars": {
						"mediaEventName": "ad-start"
					},
					"extraUrlParams": {
						"mg1": "AMP Media Category 1",
						"ck1": "AMP Mediatracking Event Parameter 1 - PAUSE",
						"cs1": "AMP Mediatracking Session Parameter 1",
						"cb1": "AMP Mediatracking eCommerce Parameter 1"
					}
				},
				"trackMediaAdEnd": {
					"on": "video-ad-end",
					"request": "mediaCustomEvent",
					"selector": "#video",
					"vars": {
						"mediaEventName": "ad-end"
					},
					"extraUrlParams": {
						"mg1": "AMP Media Category 1",
						"ck1": "AMP Mediatracking Event Parameter 1 - PAUSE",
						"cs1": "AMP Mediatracking Session Parameter 1",
						"cb1": "AMP Mediatracking eCommerce Parameter 1"
					}
				}
			}
			...
		}
	}
    </script>
</amp-analytics>
XML
ParameterDescription
mediaEventName

You can define your custom media event here