Shows external search phrases that were tracked together with a campaign and contributed to the reach of a website goal.

The complete input is shown that users use in a search engine.

The majority of search phrases are depicted as "not provided".

Among other things, this is caused by the suppression of the search words at https search requests via Google.

If you track multiple website goals, you should filter on one website goal. Also, use the dimension for filtering customer journey analyses.


Show only the customer journey, during which no brand phrase was used in the search.

Additional information

What is a customer journey in Mapp Intelligence??