To calculate the total value of all purchases a contact makes in your shop.
Background Information
An operation is a type of profile-based automation. An operation consists of expression language applied to a profile attribute with the data type string, number or date. Use an operation to extract or modify data stored in an attribute.
Procedure
In Automation, create an event-based automation to store the value of the contact's last purchase in a custom user attribute LastPurchaseValue.
In Administration, create a new custom user attribute with the name TotalPurchaseValue. The data type is Number.
In Automation, create a new profile-based automation with the type Operation. The target attribute is TotalPurchaseValue. The operation has the following expression:
Select the profile-based automation and click the Activate button. ⇒ The profile-based automation is now active.
Click the Apply Automations button. ⇒ Engage applies the automation to all contacts in the system. This can take a long time. An email notifies you when the automation is finished.