An operation consists of expression language applied to a profile attribute with the data type string, number or date.

You can use an operation to derive or calculate a new attribute value.

The resulting value is the product of the expression and is not defined in advance.

You can use functions to create operations. For more information, see Mapp Engage Functions​.

Tab. : Use Engage Functions in Operations

Tab. : Use Cases for Operations

Use Case

Link

Calculate a contact's age based on the date of birth.

Calculate Contacts' Ages​

Change data with functions. For example, use a function to capitalize the first letter of contacts' first names.

Capitalize First Letters of Contact Names​

Calculate the total value of all purchases a contact makes over his lifetime.

​Calculate Total Purchase Value​

Add together multiple attributes of the type ​Number​. Use this to calculate a score, for example for a lead scoring program.

Add Together Lead Scores​