Parameter | Description / Note | Page | Event | Media | Form |
---|
cc[ID] | Campaign parameter | X | X |
|
|
cd | Customer ID | X | X |
|
|
ceid | Custom Ever ID (for Server-to-Server tracking) | X | X |
|
|
cs[ID] | Session parameter | X | X |
|
|
mc | Campaign ID / Mediacode | X | X |
|
|
mca | Campaign action [c = click, v = view] | X | X |
|
|
uc[ID] | URM categories | X | X |
|
|
ct | Name of the event |
| X |
|
|
ck[ID] | Event parameter |
| X | X | X |
fn | Name of the form plus submit status |
|
|
| X |
ft | Names of the form fields |
|
|
| X |
mi | Name of the video |
|
| X |
|
mk | The current action of the Media Player. Standard actions are play, pause, stop, pos, seek and eof |
|
| X |
|
mt1 | Current position of a video. |
|
| X |
|
mt2 | Total Play Duration of video. |
|
| X |
|
mg[ID] | Media Category |
|
| X |
|
mut | Mute |
|
| X |
|
vol | Volume |
|
| X |
|
bw | Bandwidth |
|
| X |
|
is | Search term of the internal search function | X |
|
|
|
cg[ID] | Content group | X |
|
|
|
cp[ID] | Page parameter | X |
|
|
|
ba | Name or id of the product | X | X | X | X |
co | Product cost | X | X | X | X |
qn | Number of products | X | X | X | X |
plp | Product list position | X | X | X | X |
st | Status of the shopping cart | X | X | X | X |
cr | Product currency | X | X | X | X |
oi | Order ID | X | X | X | X |
ov | Order value | X | X | X | X |
ca[ID] | Product category | X | X | X | X |
cb[ID] | E-commerce parameter | X | X | X | X |