Type of events customer would like to poll (e.g allMessages [This TYPE consolidates all types below except for sentToMta, therefore 2-10 below are included in allMessages],
linkClick,
mtaResponse,
smsResponse,
readTrack,
forwardTrack,
conversion,
skipTracking,
sendTransactional,
unsubscribe,
sentToMta
[This type must be called separately. For any customer to get all available types their web-service must be able to make at least two separate calls. 1. To allMessages type, and 2. To sentToMta type]).