With the XAD TV Attribution Plugin from Mapp, you can analyse the effectiveness of your television commercials in real time. XAD real-time recognition determines exactly when your TV commercials are broadcast so that you can understand what times, spots and channels are best in order to continuously optimise the broadcasting of your commercials.

This document describes the technical integration and configuration of the plugin on your website.

For a precise description of the XAD system’s performance, please visit the provider’s website a xadspoteffects.com.