Mapp Engage: A/B testing for Push in Mapp’s Whiteboard

  A/B testing in Mapp's Whiteboard is now also possible for push messages. You can split your audience between different push message versions and see which automation workflow drives more conversions. Learn more...

Mapp Engage: Abandoned Cart and Wishlist Events in Segmentation Builder and Whiteboard

  Carry out advanced marketing scenarios based on Abandoned Cart and Wishlist events in Mapp Cloud! Build the relevant audiences in Segmentation Builder, and have your Whiteboards react to changes in their purchasing behavior thanks to new events. Learn more...

Mapp Intelligence: Export Management Enhancements

 Mapp is now making reporting your data more convenientthan ever. With our new rollouts this quarter, you and your coll eagues can receive reports when and how you need them, even directly on your SFTP  (Secure File Transfer Protocol)  server.  Learn more...

Mapp Engage: Preview Prepared Messages in External Platforms via Mapp API
 Mapp Cloud offers a new API for prepared messages. In addition to finding and sending, you can now also get (retrieve) prepared messages from Engage via Mapp's API and preview them in your external system. Learn more...
Mapp Engage: Manage Mobile Push With API
  Mapp Engage has enabled using APIs to manage push messages. If you already use APIs for Email handling, this solution will support more consistency for your business model. Learn more...
Mapp Engage: Mobile Push and InApp Events in Segmentation Builder
  Mobile Push and InApp Events are available as selection criteria in Segmentation Builder. Target specific audiences with your tailored messages based on their interactions with your mobile apps. Learn more...
Mapp Engage: Poll Mobile Push in Response Queue
  Mapp Engage gives you important information on the performance of your messages in near real-time via the Response Queue. Use this information in external CRM systems for faster reaction to your customers' behavior. Mapp has expanded the capabilities of the Response Queue to Mobile Push messages.  Learn more...
Mapp Engage: Reuse Existing Selections in Segmentation Builder
  Mapp's Segmentation Builder allows you to reuse existing selections by importing them to a new selection that you are building. This way, there is no need to create your audiences from scratch every time. Learn more...
Mapp Engage: Content Management Improvements
  Mapp Engage has improved the message creation workflow. You can now create non-HTML fallback content, set message category before sendout and benefit from other small enhancements. Learn more...
Mapp Intelligence: Device Detection Enhancements (Pre-announcement)
 Starting mid-March, our enriched architecture will make more descriptive Device, Browser, and Platform data available in Intelligence! Learn More...