Visual Reporting (window)
- In the Main Navigation, click Statistics > Group Messages.
⇒ The Group Message Statistics window opens to the Email tab.
- In the Actions column, click | View Statistics or the symbol.
⇒ The Message Statistics window opens.
- In the Recipient Activity area, click Visual Reporting.
⇒ The Visual Reporting window opens.
The Visual Reporting window offers a visual summary of the clicks and link opens of your email message. Engage displays a preview of your message with the best and worst links highlighted right in the message display. This lets you see at a glance which content in your message was most appealing to contacts. Use this feedback to optimize your content creation for future messages.
You can also compare different message variations that were created with complex personalizations.
What can I do in this window?
View the best-performing and worst-performing links in your message.
View the best links in the message, ranked by click-through rate or click-to-open rate.
Click-through rate: The number of contacts who clicked a link in your message compared to the total number of accepted messages.
Click-to-open rate: The number of contacts who clicked a link in your message compared to the total number who opened your message.
Compare the success of different message variations. When first opened, you see the most frequently sent message variation. You can switch between message variations in the Message Variations area.
This area displays general information about your message.
Displays the subject line. The subject is displayed to the recipients as the subject line of the message in their inbox. The subject line also helps you to identify the message in the system. It is obligatory for sendout.
If there are personalizations in the subject line, the personalizations are resolved according to the message variation that you select.
Displays the message ID. The message ID (MID) is a unique number generated by Engage. It identifies the message in the system.
Displays the name of the sendout group.
Displays the date and time when sendout was started.
Use these settings to control the information that Engage displays in the visual report.
Type of Click Rate
Select whether the visual reporting displays the click-through rate or the click-to-open rate of the links in the message.
Select Message Variation
This drop-down list selects the message variation you want to view and analyze. Engage automatically assigns a name to each variation.
Variation Analysis allows you to evaluate the success of the different message variations that were created through complex personalizations. The number in brackets indicates how many times that message variation was sent within the main sendout.
Example: you have five possible paragraphs in an email. One paragraph is displayed to each recipient, depending on complex personalisation rules. To view an individual variant, select the variant from the drop-down list. To see all content at once, select the Summary option.
This entry displays the personalisation rules used for the selected message variation.
Calculation of Rates
These radio buttons define how the CTR or CTO is calculated. Variation Analysis allows you to evaluate the success of the different message variations that were created through complex personalizations.
This entry displays the subject line of the message that the recipient sees in the inbox.