Shows the RFE status of a visitor on his last visit.

It is a profile dimension, which means that a depiction over time is usually not useful.

Utilization of the RFE model (recency, frequency, engagement) enables website visitors to be analyzed based on their previous usage behavior.

  • RECENCY: number of days since last website visit
  • FREQUENCY: visits, total
  • ENGAGEMENT: page impressions, total

Each criterion is assessed based on individual settings. (1 = poor, 2 = average, 3 = good). This results in customer value segments, which can be used for appropriate marketing measures, among other things. Thus, the RFE group "333" equals the best possible visitor group.

The individual threshold values for assessing the criteria can be defined under Mapp Q3 > Configuration > System Configuration > Account.

Additional Information

Training chapter Extended user-centric analyses