Navigation Path​

  1. In the ​Main Navigation​, click | .
    ⇒ The ​User Overlap​ window opens.
  2. Select the input for the user overlap analysis from the ​Select Input​ drop-down list. Select the item that you want to use for comparison from the ​Overlap With All​ drop-down list. Click the ​Run Analysis​ button.
    ⇒ The User Overlap of​ opens for the selected audience or pixel.

Purpose​

View the degree of overlap of unique users between the basis audience or pixel and the audience or pixel used for comparison.

What can I do in this window?

  • Change the display of the graphical representation of the analysis.

  • Export the results of the analysis to a .csv file format.

Actions​

Action

Description

​Export​

Exports the user overlap report in csv format.

​Back​

Opens the ​User Overlap​ window.

​Bubble Chart​

Displays the report results as a bubble chart.

​Scatter Chart​

Displays the report results as a scatter chart.

​Bar Chart​

Displays the report results as a bar chart.

Information​

Item

Description

​Audience​

Displays the name of the audience used as a basis for the analysis.

​Size (Unique Users)​

Displays the size of this audience in thousands of unique users.

​Audience or Pixel​

Displays the name of the audience or pixel with which the comparison was performed.

​Overlap (Unique Users)​

Displays the size of this audience or pixel in thousands of unique users.

​% Overlap​

Displays the percentage overlap between the unique users of the two audiences or pixels.