Shows the predicted order value for the next order of a customer in case the customer buys something.

Note that the value is independent of the Predicted Conversion Probability. A customer may have a high predicted next order value, though the probability that he actually buys may be low - and vice versa.

Related metrics

URM - Predicted Conversion Probability %
URM - Predicted Churn Probablity %
URM - Predicted Customer Lifetime Value