Shows the accumulated number of page impressions that a visitor has generated since his first contact.

Calculation example

A user made two visits:

  • Visit 1 in January: 5 Page Impressions
  • Visit 2 in February: 10 Page Impressions

The value for Customer Profile Page Impressions is 15 in total.

Note that the use of this metric over time is usually not useful, as there is no time reference

Additional Information

Training chapter Extended user-centric analyses