Shows the accumulated order value, that a visitor generated since his first contact.

Calculation example

A user made two orders:

  • January: 49 Euros order value
  • February: 15 Euros order value

The "User Profile - Order Value" is 64 Euros.

Note that the use of this metric over time is usually not useful, as there is no time reference.

Additional Information

Training chapter Extended user-centric analyses