Shows the accumulated order value, that a visitor generated since his first contact.

Calculation example

A user made 2 orders:

  • January: 49 Euros order value
  • February: 15 Euros order value

The Customer Profile Order Value is 64 Euros.

Note that the use of this metric over time is usually not useful, as there is no time reference.

Additional Information

Training chapter Extended user-centric analyses