With this metric, it is possible to evaluate campaigns in reference to their long-term value. For example, it could be that a campaign generated only a few conversions in the short term but nevertheless attracted valuable customers. Shows the order value of new visitors that was generated by a campaign.

All order value generated in the lifetime is first assigned to the campaign tracked.

Calculation
MetricUser Profile - Order Value
Filter

New vs. Returning = New

AND

Campaign Type = Click