With this metric, it is possible to evaluate campaigns in reference to their long-term value. For example, it could be that a campaign generated only a few conversions in the short term but nevertheless attracted valuable customers. Shows the order value of new visitors that was generated by a campaign.
All order value generated in the lifetime is first assigned to the campaign tracked.
Calculation |
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Metric | User Profile - Order Value |
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Filter | New vs. Returning = New AND Campaign Type = Click |
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