Shows the order, in which the Traffic Sources were used prior to the reach of a website goal.
Directly following accesses of the same Traffic Sources are aggregated.
A user uses the following Traffic Sources prior to the reach of a website goal:
Traffic Source A > Traffic Source A > Traffic Source B > Traffic Source A
The Traffic Sources Path (Aggregated) is:
Traffic Source A > Traffic Source B > Traffic Source A
- If you only see a single Traffic Source, this means, that no other Traffic Source was tracked within the customer journey.
- In case you track multiple website goals, you should filter this analysis on one website goal.
Training chapter Campaign Analyses