Objective

Target contacts who engaged with a previous mobile message. Notify those contacts of new offers for a new product line that you previously announced.

Engaged means that the contact opened the push notification or In-App message, or clicked on a link or a button within the push notification or In-App message. For more information, see our page on the Mobile Activity criterion in segmentation Builder.

Segment

 Show detailed configuration
  • Condition 1
    Mobile Activity > Push Notification Reaction > Reaction: Engaged for the selected message.
  • Condition 2
    Mobile Activity > In-App Message Reaction > Reaction: Engaged for the selected message.

Follow-up Action

Create the follow-up push notification and select the segment to identify the Target Audience in the Delivery window.

Related Topics

Mobile Push Messaging
In-App Messaging