Mapp Engage: Location Targeting for Mobile Push Messages

 Mobile Push Messages in Mapp Engage now allow you to target your contacts based on their location. Learn more...

Mapp Intelligence: Smart Alert Library

 Mapp's Smart Alerts notify marketers and analysts whenever a noteworthy event occurs on their websites or in their mobile apps. Today, Mapp is happy to introduce the brand new Smart Alert Library that simplifies the process of setting up alerts even more. Select a Smart Alert from a drop-down-list of predefined templates and monitor what is important to you and your business. You can choose from various preset alerts that are triggered whenever an anomaly occurs. Learn more...

Mapp Engage: A/B testing in Mapp’s Whiteboard

 Mapp Engage now allows you to run an A/B test on your Whiteboards. Your audience is split equally between each version at random, allowing you to gather data about which automation workflow drives more conversions. Learn more...


Mapp Engage: Enhanced Campaign Dashboards
  Mapp’s enhanced Campaign Dashboards are now more user-friendly, easily accessible via one login from Engage, and designed to make your marketing analytics and reporting more insightful than ever. Learn more...
Mapp Engage: Segment Connector

 With Mapp Engage, you can now use the new Segment connector. Collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Learn more...

Mapp Engage: System Usage Dashboards

   Stay on top of your Mapp Engage product usage and volumes. Monitor and export KPIs, and use them for reporting. This feature is now available both via a new page in Mapp Engage, and via API. Learn more...

Mapp Engage: Shorten Links in SMS Messages
 Engage now allows you to shorten the URLs you want to include in your SMS Message. Since SMS Messages have character limitations, this is a very useful feature to help you gain more space for the meaningful content of your Message! Learn more...
Mapp Engage: Preview Your Emails In Dark Mode
 With Mapp Engage you can now preview your emails in Dark Mode. Learn more...
Mapp Intelligence: Android SDK – Crash Tracking
 Identify and report on app crashes. Improve the quality of your app and the user experience with Android SDK Crash Tracking. The crash tracking functionality allows you to connect the impact of app crashes to other events, improve stability and ensure user satisfaction. Learn more...
Mapp Intelligence: Android SDK – Media Tracking
 Media Tracking is now available via Mapp's media tracking API. Use it to track how your mobile app users are interacting with your media files. Learn more...
Mapp Intelligence Data Collection: Enhanced Product Tracking for Dynamic Websites
 Product tracking has never been more convenient. You can now track product interactions as an event, for example "add to basket" – an additional page request is not needed anymore. Single page applications and other dynamic websites that allow user interactions without reloading the page will benefit greatly from this approach. Learn more...
Mapp Engage: New Segmentation Builder

 

Mapp is migrating all clients to the new Segmentation Builder in Engage. The change comes with additional platform upgrades: new features, improved speed & performance. Learn more...


Mapp Acquire: New Empower Contact Registration Event
  The new Empower Contact Registration event in Mapp Acquire allows you to add contacts with customer attributes to Mapp Empower, without creating API calls. Learn more...

Mapp Engage: New SMS Provider
  Mapp has expanded the selection of available SMS providers with Pure Bros Mobile. Learn more...
Mapp Intelligence Analyses Export: Improved Stability and Consistency
 Mapp has completely rebuild the infrastructure behind Mapp Intelligence analysis and report exports. Now you can enjoy exports that are more stable, reliable and consistent. Learn more...
Mapp Acquire: Amazon DSP Integration
  Mapp enables audience sharing from Acquire to Amazon DSP, so that you can use this channel in your marketing automations. Learn more....
Mapp Engage: Support for Amazon S3 and Google Cloud Storage

  Mapp Engage now supports data transfer to and from Amazon S3 and Google Cloud Storage. Learn more...