Before you can use the Content Engagement Plugin, you must create the following event parameters in Mapp Q3:

ParameterDescriptionType
Content Engagement - NameContains the name of the content element

preconfigured
(ID 921)

Content Engagement - Element visibility % (figure)Shows which share of an element was shown in the browser (e.g., 25%, 50%, 75%). Allows for using content engagement as a metric.preconfigured
(ID 922)
Content Engagement - Element visibility % (text)

Shows which share of an element was shown in the browser (e.g., 25%, 50%, 75%).
It allows for using content engagement as a dimension.

preconfigured
(ID 923)

To create event parameters, do the following steps:

  1. Log in to your Mapp Q3 account and go to Configuration > Custom Parameters.
  2. Open the Event Parameter tab. A list of all existing event parameters appears.
  3. Click Create new custom parameter. You are forwarded to the specification dialog for custom parameters.
  4. Make the following settings:

    ParameterDescription
    TitleSpecify a title.
    DescriptionOptional. Enter a short parameter description.
    ActiveActivate the parameter with the corresponding radio button.
    PreconfiguredFrom the dropdown menu, select one of the following entry for each parameter:
    • Content Engagement - Name
    • Content Engagement - Element visibility % (text)
    • Content Engagement - Element visibility % (figure)

    Example: Parameter "Content Engagement - Name"


  5. Click Save to save your settings.