Before you can use the Content Engagement Plugin, you must create the following event parameters in Mapp Q3:
Parameter | Description | Type |
---|
Content Engagement - Name | Contains the name of the content element | preconfigured (ID 921) |
Content Engagement - Element visibility % (figure) | Shows which share of an element was shown in the browser (e.g., 25%, 50%, 75%). Allows for using content engagement as a metric. | preconfigured (ID 922) |
Content Engagement - Element visibility % (text) | Shows which share of an element was shown in the browser (e.g., 25%, 50%, 75%). It allows for using content engagement as a dimension. | preconfigured (ID 923) |
To create event parameters, do the following steps:
- Log in to your Mapp Q3 account and go to Configuration > Custom Parameters.
- Open the Event Parameter tab. A list of all existing event parameters appears.
- Click Create new custom parameter. You are forwarded to the specification dialog for custom parameters.
Make the following settings:
Parameter | Description |
---|
Title | Specify a title. |
Description | Optional. Enter a short parameter description. |
Active | Activate the parameter with the corresponding radio button. |
Preconfigured | From the dropdown menu, select one of the following entry for each parameter:
- Content Engagement - Name
- Content Engagement - Element visibility % (text)
- Content Engagement - Element visibility % (figure)
|
Example: Parameter "Content Engagement - Name"
Click Save to save your settings.