Mapp Engage: Best Sendout Time
 This feature is now extended to cater for all send-out methods from Engage. When enabled, the group Sendout Time will be personalized to send on preferred time for each of the contacts within the group. Learn more...
Mapp Intelligence: WordPress Plugin

 Enjoy tracking WordPress and WooCommerce without touching any line of code: By using our WordPress plugin you can start tracking website usage for our Mapp Intelligence e-commerce customer insights dashboards by just adding the plugin to your WordPress admin panel. Learn more...

Mapp Intelligence: Google Tag Manager Template

 You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence. Learn more...

Mapp Engage: Mobile Rich Push Messages

 Mobile push messages are a great marketing tool because they allow you to stay in contact with your app users. You can now enhance your mobile push messages with rich content. Add images and videos with sound and even interactive elements to your mobile push messages and increase customer engagement. Learn more...

Mapp Engage: Custom email security settings
 Mapp now offers more flexibility to send encrypted emails by configuring Sender Profiles in Mapp Engage. Define the transmission mode and protocols for your email communication and remain compliant with best practices and legal.  Learn more...
Mapp Intelligence: Extended User Role Management

 This new feature gives you more precise control regarding user roles. In Mapp Intelligence, it has already been possible to grant access to some of the analyses to specified users. Now you can do more: Based on the existing role and right management, it is possible to set up access rights for any metric and dimension in your Mapp Intelligence account – regardless of them being predefined or customized. Thus, figures that a user is not allowed to view will be locked in all Reports and Analyses. Learn more...

Mapp Intelligence: Data Streams Updates
 Our customers spoke up and we've listened. As we are closely working with our customers and evaluating their feedback on Data Streams, we are happy to announce that we released extensions to the available data as well as some improvements on handling of that data in our processing pipeline. Learn more...
Mapp Intelligence: Server-side Tracking

 Mapp Intelligence has gone server-side: We are now offering a PHP tracking library to track website users via your own server. Server-side tracking is becoming increasingly important to track mission-critical information on webpages. The new Mapp Intelligence PHP library allows to configure tracking right on the server instead of taking a detour via the browser. Learn more...

Mapp Engage: Real-time reactions to new orders
 Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts. Learn more...
Mapp Connect: Zapier support for Mapp Cloud

 The Zapier Connector allows you to integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Currently, Zapier supports over 1500 software platforms and is a flexible tool allowing you to connect these different platforms. The new Zapier Connector lets you import users into Mapp Engage and use the data in your marketing automation. Learn more...

Mapp Engage: Intelligence-based user segments
 Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence. You can now use segments from Mapp Intelligence – Customer Intelligence (CI) Segments – to enhance your segments in Segmentation Builder in Engage. Mapp Intelligence offers a sophisticated engine to collect and analyze user behavior. Combined with a powerful multi-channel activation system in Engage, this new solution offers unprecedented precision for activating your campaigns and boosting user engagement. Learn more...
Mapp Connect: Salesforce CRM support for Mapp Cloud

 The new Salesforce CRM Connector helps you keep your contacts between Salesforce and Mapp Engage in sync without any manual effort. Simply install the Mapp Connect Salesforce package on your Salesforce account and let the automation do the job! Learn more...


Mapp Intelligence: AI Marketing Analyst with pre-defined user segments

 Customer centricity is not just another buzzword for you, and you want to grow your business? Then our sophisticated predictions could be the right thing to enhance your company’s competitive advantage. Learn more...


Mapp Empower: New API extension

 All partners and clients using Empower can now use the API to access message statistics for Transactional and Welcome messages. So far, only top-level statistics were available on the number of sent messages. The new API extension allows you to pull statistics for a specific date, date range or for a specific template ID. Learn more...