Navigation Path

  1. In the Main Navigation​ menu, click Statistics​.
    ⇒ The Group Message Statistics Overview​ window opens.
  2. Click   Split Statistics​.
    ⇒      The ​Split Message Center​ window opens.
  3. Click the Split Analysis​  tab.

The Split Analysis Tab​

The ​Split Analysis​ tab offers a visual overview of all messages in the split sendout, including the main sendout (if available). The bar graph visually depicts up to 11 messages, depending of the criteria settings. The data used to compare the variations is selected from the drop-down menu Compare By​.

Bar Chart​

The bar chart displays all of the messages sent in the split sendout. The chart includes up to 11 messages. The main sendout is included (if applicable). The data used to compare the variations is selected from the drop-down menu ​Compare By​.

Every split message in the sendout is assigned a chronological number. The numbers begin at 0. The messages are displayed in the chart by variation number, from left to right. The selection in the menu  ​Compare By​  does not change the display order. If a main sendout took place, the main sendout is always the message furthest to the right in the diagram.

  • Compare By: This drop-down list defines the criterion according to which the message variations are analyzed. The chart updates automatically according to the selection. The highest and lowest values for the selected criterion are represented by horizontal lines on the chart.
    The following categories are available:

    • Confirmed Open Rate: The chart compares all variations on the basis of their  ​Confirmed Open Rate​.  ​Confirmed Open Rate​  is the default setting for the chart.

      The Confirmed Open Rate is calculated according to the eec as follows:

      ​Confirmed Open Rate = Confirmed Openers / Accepted messages​


    • CTR: The chart compares all variations on the basis of their CTR (Click Through Rate)​.

      The CTR is calculated according to the eec as follows:

      ​CTR = Clickers / Accepted messages​


    • Conversions (Total):  The chart compares all variations on the basis of their Conversions (Total) (per Message)​.

    • Unsubscribe Rate:  The chart compares all variations on the basis of their ​Unsubscribes​.

      The unsubscribe rate is calculated as follows:

      ​Unsubscribe Rate = Unsubscribes / Accepted messages​

Available Actions​

  • : This symbol opens the  ​Message Statistics​  window for the selected variation. This window displays the important KPIs for the message. This information forms the basis for additional, more detailed analyses. For detailed information about the individual KPIs, see Message Statistics (window)​.

  • View Statistics: This item opens the  ​Message Statistics​  window. This window displays the important KPIs for the message and provides access to additional, detailed analyses. Initial information about message success is displayed here. For comprehensive information about the individual calculations, see Message Statistics (window)​.

  • View Message: This item opens the  ​Preview​  window for the selected message. The display can differ from the display the customer sees in his or her email client. In the  ​Preview​  window, you can send a preview to test recipients (see Send a Preview Email​).

  • Schedule main sendout: This item opens the  ​Schedule main sendout​  window in which the main sendout can be scheduled. This option is only visible for split messages for which no main sendout has been scheduled. For more information, see Manually Start Main Sendout​.

Available Information (columns of the table)​

The table provides an overview of all of the messages sent in the split sendout, including the main sendout (if available). A maximum of 11 messages (10 variations and the main sendout) are displayed in the table.

  • Type/Variation: This column displays the type and variation of the message.

    • Type: Displays the message type of the sent split message.
      The following types are available:
      Variation: The message was sent as a split sendout to a specific number or percentage of recipients to determine the relative effectiveness of the message.
      Main: The message was sent as a main sendout to the remaining portion of the group members who did not receive a split variation.

    • Variation:  Displays the variation number automatically assigned by Engage. The variation numbers begin at 0.

  • Subject/Name: This column shows the massage subject and name The name is used for identification in Engage. Only the subject line is compulsory for sendout (see Select Message Channel Type​).

  • Accepted/Accepted Rate: This entry displays the number and rate of messages that were accepted by the recipient's email provider.

    • Accepted: This is the number of messages that were accepted by the email provider's Message Transfer Agent (MTA). This includes messages delivered to the inbox, spam, or junk folders. Accepted messages are thus all messages that arrived at the email client server and did not produce a bounce.

      According to the eec, accepted messages are calculated as follows:

      Accepted = Messages Sent - Bounced​

    • Accepted Rate: This entry displays the percentage of messages that were accepted by the receiving Message Transfer Agent (MTA). This includes messages delivered to the inbox, spam, or junk folders. Accepted messages are thus all messages that arrived at the email client server and did not produce a bounce.

      The Accepted Rate is calculated according to the eec as follows:

      Accepted Rate = Accepted / Messages Sent​


  • Confirmed Openers/Confirmed Open Rate:  This entry displays the number and rate of messages that were opened by the recipient.

    • Confirmed Openers: This entry displays the number of recipients who opened a message. If a recipient opens a message more than once, this only counts one time. Confirmed openers include all messages where the tracking pixel was displayed and/or a link was clicked.

    • Confirmed Open Rate: This is the number of unique confirmed openers divided by the total number of accepted messages.

      The Confirmed Open Rate is calculated according to the eec as follows:

      ​Confirmed Open Rate = Confirmed Openers / Accepted messages​


  • Clickers/CTR: This entry displays the number and rate of clicks on message links at the domain.

    • Clickers: This entry displays the number of recipients who have clicked on any link in the message. If a recipient clicks more than one link in the message, this only counts one time. The statistical analysis of link clicks is available under the Link Analysis tab (see Link Analysis (tab)​).

    • CTR (Click Through Rate): This entry displays the number of clickers divided by the number of accepted messages.

      The CTR is calculated according to the eec as follows:

      ​CTR = Clickers / Accepted Messages​

Details​

In the  ​Details​  area, additional information about a selected message is displayed. The message is selected when it is highlighted orange in the table. The  ​Details​  area provides a quick overview of the most important information. To export or use this information in an external application, visit the comprehensive statistics available in the  ​Message Statistics​  window (see Message Statistics (window)​).

  • ID: This entry displays the message ID. The message ID is automatically generated and assigned by the system when a new message is sent.

  • External Message ID: This entry displays the external message ID, if available. The external message ID is an added parameter inserted into each link in the message. For more information see Parameters in Message Links​.

  • Name:  Displays the name of the message. The name is used for identification in Engage. Definition of a message name is optional.

  • From Address: This entry displays the from address displayed in the inbox of the customer. This address will vary from the normal address of the group when a different sendout address is specified during sendout (see ​Reply Handling (tab)​ and Select Message Channel Type​).

  • Category: This entry shows the message category assigned to the message. Assigning a message category is optional. For more information, see Message Categories​.

  • Size: This entry displays the estimated size of the message. The size is calculated based on a personalized standard message created by the system. However, an individual message can be smaller or larger than the stated value.

  • Attachments: This entry displays any attachments that were sent with the message.

  • Start Time: This entry displays the date and time on which message sendout processing was started by our servers.

  • End Time: This entry displays the end time when our servers completed the message sendout.

  • Duration: This entry displays the duration of the processing in Engage, i.e. end time - start time. The sendout length can be customized in the sendout settings of the group (see Define Sendout Speed for a Group​).

  • Group Size: This entry displays the number of active members in the sendout group at the point in time when the server began sending the message.

  • Selection: This entry displays the selection applied during sendout. A selection is not mandatory for sendout. This entry can therefore be empty.

  • Skipped: This entry displays the number of addresses to whom no message was sent by our server. An address can be skipped during sendout for several reasons. For example, if the address is on a blacklist or Robinson list, or if no address is stored in the user profile. The specific reasons why the address was skipped can be found in the tab Skipped Messages (see Skipped Messages (tab)​).

  • Messages Sent: This entry displays the total number of messages successfully sent by the system.

    • HTML: This entry displays the total number of HTML messages sent by the system.

    • Text: This entry displays the total number of text-only messages sent by the system.

    • Multipart: This entry displays the total number of multipart messages sent by the system.

    • SMS: This entry displays the total number of SMS messages sent by the system.

    • Fax: This entry displays the total number of fax messages sent by the system.

  • Hard Bounces: This entry displays the number of hard bounces. A hard bounce is a delivery failure for a permanent reason (e.g. an email address does not exist).

  • Accepted: This is the number of messages that were accepted by the email provider's Message Transfer Agent (see Available Information (columns of the table)​).

  • Confirmed Openers: This entry displays the number of recipients who opened a message. If a recipient opens a message more than once, this only counts one time. Confirmed opens include all emails where the tracking pixel was displayed and/or a link was clicked.

  • Clickers: This entry displays the number of recipients who have clicked on any link in the message. If a recipient clicks more than one link in the message, this only counts one time. The statistics analysis of link clicks is available under the Link Analysis tab (see Link Analysis (tab)​).

  • Conversions (Unique): This entry displays the number of recipients who have completed a defined conversion (e.g. completed a purchase) on the basis of the message (see Calculation of Conversions​).