Single vs. Group Sendouts of Prepared Messages

A prepared message is a saved message that you have assigned to a group. Mapp Engage assigns a message ID (MID) to each prepared message.

You can use one prepared message for multiple sendouts. You can send a prepared message either as a single message or as a group message.

Sendout Method	Single Message	Group Message
Sendout in the Message area	N/A	You can manually send a group message in the Prepared Message Overview window with the action Copy & Send.
Time-based automation	Example: birthday emails Send Prepared Message to Address Send Prepared Message to Selection	Send Prepared Message to Group
Event-based automation	Example: transactional messages Send Prepared Message to Contact (C) Send Prepared Message to Address (S/C)	Send Prepared Message to Group (S)
System Messages	System messages are always single messages. Create Templates for System Messages

How Mapp Engage Handles Group and Single Messages

Mapp Engage has a different way of sending a tracking a single message versus a group message.

The following table provides an overview of how Mapp Engage handles single and group sendouts of prepared messages.

Mapp Engage Handling of Single and Group Messages

	Single Message	Group Message
Message ID	All single sendouts of a prepared message share one MID. Every message sendout retains the same MID as the prepared message.	Mapp Engage assigns a new, unique MID to each group sendout of the prepared message. In the background, Mapp Engage records the original MID of the prepared message. This information enables Mapp Engage to recognize related sendouts of the prepared message.
Statistics	All single sendouts are evaluated together in the Statistics. One set of statistics is generated for all single messages that are sent of one prepared message. See Message Statistics (window).	All group sendouts of a prepared are evaluated separately in the Statistics. Each sendout has a separate set of statistics. See Message Statistics (window).
Outbox	Only one sendout appears in the Outbox. If you change the content of a prepared message you only use for single sendouts, the previous sendout content is lost. You can store previous versions of single messages outside of Mapp Engage.	Each group sendout is stored separately. Each sendout is visible in the Outbox. No message content is deleted. This method ensures that you still have a record of every group sendout.
Message Limitation	Not considered in message limitation.	Considered in message limitation.

Example: Birthday Email (Single) vs. Holiday Series (Group)

	Daily Birthday Email (Single Message Sendout)	Series of 5 Holiday Emails Sent with an Automation (Group Message Sendout)
Message ID Handling	All birthday emails share one message ID 12345.	The holiday emails have the message IDs 54321, 54322, 54323, 54324, 54245.
Statistics	The statistics shows a combined set of statistics for all the birthday emails. No statistics are available each birthday message separately.	Statistics are calculated separately for each of the 5 holiday emails. No statistics are calculated for the series as a whole.
Outbox	Only one birthday sendout appears in the Outbox. If you change the content of the birthday message, Mapp Engage does not save a copy of the old content.	Each of the 5 holiday emails appears separately in the outbox. You can still view the content of all 5 emails as they were sent.