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Statistics​  >  Single Messages> Email

Purpose​

This window gives you access to single message statistics. The statistics offer real-time reporting of the most important KPIs, including bounces, opens, clicks, conversions, and forwards. Use data, graphs, and visual analysis to evaluate the success of your campaigns.

This window only lists single messages. All single sendouts are evaluated together in the ​Statistics​. One set of statistics is generated for all single messages ever sent from one prepared message. For more information, see Group Messages and Single Messages in Mapp Engage​.

The   ​Single Message Statistics​   area includes tracking data for your email, SMS, and mobile push notifications. Different data is available for each channel, depending on the technical capabilities of the channel.

Actions​

Action

Description

​ View Statistics​

Opens the message statistics so that you can explore the performance of your message in more detail. The message statistics include delivery performance, recipient activity, and more. For more information, see Message Statistics (window)​.

​View Message​

Opens the ​Message Preview​ window in a separate window. In this window you can view your message, review the personalizations, and send a copy of the message. For more information, see Email Message Preview (window)​.

Information​

Field

Description

​First Send Date​

Displays the date and time when the single message was first sent. All single sendouts are evaluated together in the ​Statistics​. One set of statistics is generated for all single messages ever sent from one prepared message. For more information, see Group Messages and Single Messages in Mapp Engage​.

​Last Send Date​

Displays the date and time when the single message was most recently sent. All single sendouts are evaluated together in the ​Statistics​. One set of statistics is generated for all single messages ever sent from one prepared message. For more information, see Group Messages and Single Messages in Mapp Engage​.

​Group Name​ ​​

Displays the name of the sendout group.

​Email​

Displays the email address of the sendout group. The email address is not necessarily the from address that your contacts see in the inbox. You can see the from address in the ​Details​ area.

​Subject​

Displays the subject line of the email message. The subject line is visible to your contacts in their email inbox.

​Name​

Displays the name of the message in Mapp Engage. The message name is for internal use only. Your contacts do not see the message name.

​Category Label​

Displays all messages within a category. Enter the category code in the Category Label field and hit Enter. The list displays all messages in this category.

​Tags​

Displays any tags that were added to the message. You can add tags to a message during the message creation process to help with the management and organization of messages in Mapp Engage.

​Accepted​

Displays the number of messages that the receiving email server accepted from Mapp Engage. Accepted messages are all messages that arrived at the client server and did not produce a bounce. Accepted messages include messages that are delivered to the inbox and to the spam and junk folders.

Accepted messages are calculated as follows:

Accepted = Sent - Bounced​

​Confirmed Openers​

Displays the number of recipients who opened a message. Even if a recipient opens a message several times, it is only counted once. Confirmed opens include all emails where the tracking pixel was displayed or a link was clicked.

This information is displayed for group messages only.

​Clickers​

Displays the number of recipients who have clicked any link in the message. If a recipient clicks more than one link in the message, it only counts one time. For more information, see Link Analysis (tab)​.

This information is displayed for group messages only.

​Conversions (Unique)​

Displays the number of recipients who have completed a defined conversion (for example, how many recipients completed a purchase). For more information, see Calculation of Conversions​.

This information is displayed for group messages only.

Details​

Field

Description

​ID​

Displays the unique message ID. Mapp Engage assigns a unique message ID to every message when it is created.

​Channel​

Displays the sendout channel. Mapp Engage supports the following sendout channels: email, SMS, and mobile push.

​External Message ID​

Displays the external message ID. The external message ID is a value that is added to links during message sendout. This value is then transmitted to an external system, such as a web analytics tool or ecommerce shop. Example: Every time that you send a newsletter, you add the external message ID to every link in the email. This ID helps you track the performance of each newsletter in your ecommerce system and web analytics tool.

​From Address​

Displays the from address displayed in the recipient inbox. This address may not be identical to the group email address. You define the from address in the group settings. For more information, see Reply Handling (tab)​.

​Category​

Displays the message category. A message category is keyword that you assign to one or more related messages. Categories enable you to organize and identify related objects in the system. For more information, see Message Categories​.

​Size​

Displays the estimated size of the message. The size is calculated based on a personalized standard message created by the system. However, an individual message can be smaller or larger than the stated value.

​Attachments​

Displays any attachments that were sent with an email message.

​First Send Date​

Displays the date and time when the first copy of this single message was sent to a contact. All single sendouts are evaluated together in the ​Statistics​. One set of statistics is generated for all single messages ever sent from one prepared message. For more information, see Group Messages and Single Messages in Mapp Engage​.

​Last Send Date​

Displays the date and time when the most recent copy of this single message was sent to a contact. All single sendouts are evaluated together in the ​Statistics​. One set of statistics is generated for all single messages ever sent from one prepared message. For more information, see Group Messages and Single Messages in Mapp Engage​.

​Duration​

Displays the amount of time between the first and last sendout of the single message. The entry is automatically updated when the date of the last sendout changes.

​Skipped​

Displays the number of addresses that Mapp Engage skipped prior to sendout. An address can be skipped during sendout for several reasons. For example, the address is on a blacklist or Robinson list, or no address is stored in the contact profile. You can view the specific reasons why addresses were skipped in the ​Statistics​ area. For more information, see Skipped Messages (tab)​.

​Messages Sent​

Displays the total number of messages sent by the Mapp Engage MTA.

​Hard Bounces​

Displays the number of hard bounces. A hard bounce is a message that was rejected by the receiving server and was not delivered to the recipient due to a permanent problem (for example, the email address does not exist).

​Accepted​

Displays the number of messages that the receiving email server accepted from Mapp Engage. Accepted messages are all messages that arrived at the client server and did not produce a bounce. Accepted messages include messages that are delivered to the inbox and to the spam and junk folders.

Accepted messages are calculated as follows: 

Accepted = Sent - Bounced

​Messages Opened​

Displays the number of opened messages. If a recipient opens a message more than once, it is only counted once per sendout. The opening of a message can be determined using a tracking pixel or other recipient activity (e.g. clicking a link).

​Messages Clicked​

Displays the number of messages in which a link was clicked. If a recipient clicks a link more than once, it is only counted once per sendout.

Change Display Options​

Setting

Description

​Filter ​

Filters the entries according to the values in the filter fields. It is possible to combine multiple filter criteria.

​Remove Filter​

Removes all filters and displays all available entries.

​Visible Rows​

Changes the number of rows displayed per page.

Navigates to the next or previous page of results. The arrows appear when not all entries can be displayed on one page.

​Select All​

Selects all visible entries.