Below you can find information about the data layer that comes with Mapp Intelligence. If you do not want to expose certain data to the client, like gender and age, you can enter the attribute keys you want to blacklist here.
Putting 'productShopwareId' on the blacklist results in productQuantity always being '1' during addToCart event.
Putting 'pageNumber' on the blacklist prevents tracking of AJAX page switches (e.g. product lists bigger than one page).
Putting 'contentSubcategory' on the blacklist results in view requests before product add-to-cart requests on non product-detail pages to never be send.