The Shopware 5 plugin allows you to integrate the Mapp Intelligence pixel into your Shopware 5 managed website easily. Each page of the site is provided with the Mapp Intelligence pixel code. In this way, all standard parameters are captured.
The Mapp Intelligence pixel parameters are automatically filled based on the product information set in Shopware.
The parameter values (for example, the page names) are generated with the help of predefined algorithms.
The following evaluations are possible:
- Traffic analyses including identification of (new & regular) visitors
- E-commerce analyses including product and order evaluations, but without custom configurations
- Standard marketing analyses, i.e., automatically recognizable user origins such as search engine, direct or referrer (without identifying custom campaigns)
- Page analyses
- Event analyses
- Form analyses
Some functions such as event- and form tracking can be activated or deactivated by you on each page via Tag Integration.