Objective

Add a condition to all your segments identifying only contacts who have opened a number of emails within a period of time, thus demonstrating a level of engagement. Sending messages to contacts who do not open them may lead to your emails being blocked by email service providers.

Prerequisites

Store the following contact information as custom attributes in the Engage system:
  • Age
  • Location

Segment


 Show detailed configuration
  • Conditions 1-3 are shown in this example.
  • Condition 4
    Use the condition Email Activity > Opened. Then select a number of emails and a time range that reflects your definition of engagement. In our example, we filter out people who have opened at least two messages in the last three months.

Follow-up Action

Use the segment for your message sendouts in Engage.

Related Topics

How-To: Create Custom Attribute