Objective

Reward customers who have been part of a group for a while, and have demonstrated sufficient engagment to be categorized as Active.

Segment

Option 1

In this segment, we use a custom attribute to define the engagement status. When you create a custom attribute, the Engagement Status can be set up as you like it. It can be based on the purchase history, message opens, link clicks, etc. In other words, you decide what the status Active means for you.

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  • Condition 1
    Select contacts based on how long they have been members of a specific group. Use the condition Contact Profile > Group Membership > From anytime in the past To 3 years before the run date. This selects contacts who became a member of the group three or more years ago.

  • Condition 2
    Select Contact Profile > Profile Attribute > Engagement Status Equals Active.


Option 2

In this segment, we use the Engagement Insights condition that is predefined in Segmentation Builder. It is defined by the aggregated number of opens and clicks over the previous 12 months. For more information see Contact Profile.

 Show detailed configuration
  • Condition 1
    The first condition is the same as in Option 1.
  • Condition 2
    Select Engagement Insights > Engagement Status     Equals High Engagement and Very High Engagement.

Follow-up Action

Send them a message with a coupon, or discount as a thank you for their loyalty.

Related Topics

How-To: Create Custom Attribute