Shows the keywords booked at Google Ads, via which the website was accessed, and which participated in reaching a website goal. Furthermore, the match type defined in Google Ads (e.g., broad, phrase, exact) is depicted in brackets.

Example of an SEM keyword: "trousers (Broad)"

  • The usage of the Mapp Intelligence Google Ads API is required for using this analysis.
  • If you track multiple website goals, you should filter this analysis on one website goal.
  • Use this dimension for filtering customer journey analyses.

Additional Information

Training chapter Campaign Analyses

What is a customer journey in Mapp Intelligence?