Shows the keywords booked at Google Ads, via which the website was accessed. Furthermore, the match type defined in Google Ads (e.g. broad, phrase, exact) is depicted in brackets.

Example of a SEM keyword: "trousers (Broad)"

The usage of the Mapp Intelligence Google Ads API is required for using this analysis. With this, the booked keywords can be submitted automatically to Mapp Intelligence via separate parameters (e.g. "wt_kw"). As Mapp Intelligence tracks the SEM keywords with this parameter by itself, additional Mapp Intelligence metrics can be used in this analysis as well.

Additional Information

Training chapter Campaign Analyses