Shows the order, in which external search phrases were used prior to the reach of a website goal.
Search phrases, that were tracked directly following each other, are aggregated.
A user uses the following external search phrases prior to the reach of a website goal:
Search phrase A > Search phrase A > Search phrase B > Search phrase A
The search phrases path (aggregated) is:
Search phrase A > Search phrase B > Search phrase A
- If you only see a single search phrase, no other search phrase was tracked within the customer journey.
- If you track multiple website goals, you should filter this analysis on one website goal.