documentation Documentation Intelligence Figures Metrics Current: Returning Visits Returning Visits Returning visits are all visits of visitors, that had visited the website before.Mapp Intelligence identifies such visits as those where there is a Mapp Intelligence cookie detected or a known Customer ID transmitted. Because some users regularly delete cookies, the number of returning visits is generally too low. CalculationVisits [Filtering: "New vs. Returning" = "Returning" (Scope: Visit)] ×