Shows, how often the referrers were tracked. All referrer types (search engine, social media referrers, other sources) are taken into account.
A user visits your website via Google (Referrer: "www.google.com") and starts with viewing the page "home". She afterwards views the pages "search" and "product view".
- Days Analysis (Visitors > Time > Days)
- Referrer Url Analysis (Marketing > Referrer > Referrer URLs)
Changing the metric scope for Page Impressions will have the effect that all Page Impressions in the visit are counted. In the example, this would yield 3 Page Impressions.
- Pages Analysis (Navigation > Pages > Pages)
Changing the metric scope for Qty Sources will have the effect that all referrers in the visit are counted. In the example, this would yield 3 Page Impressions.
Example for using this metric in a filter:
Show only visits where exactly two referrers were measured:
This includes the case that the same referrer has been measured 2 times.
The Auto scope is Visits. Alternatively, you could explicitly choose the scope Visits.
Qty Organic Source
Organic Source %
Qty Campaign Source
Qty Campaign Source %
Training document Referrer Analyses