With the help of additional page parameters, you can measure the effectiveness of publishers' websites.
To create publisher page parameters, proceed as follows:
- Log in to your Mapp Q3 account and go to Configuration > Custom Parameters > Page Parameter > Create new custom parameter.
Add title and select from the preconfigured dropdown list one of the predefined parameters, which are used for publisher tracking:
- Article heading
- Page title
- Page type
- Page length
- Days since publication
- Paywall calls
- Content tags
- Click Save to save your settings.
Settings
Article title
Pass the current article headline here.
Manual tracking
wts.push(["articleTitle", "Article heading"]);
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Page title
Pass the page title here.
Manual tracking
wts.push(["pageTitle", "Title of the page"]);
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Page type
Pass the page type here.
Manual tracking
wts.push(["pageType", "Type of page"]);
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Page length
Pass the page length here, i.e. short, medium, long.
Manual tracking
wts.push(["pageLength", "Length of the page"]);
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Days since publication
Pass the number of days since the publication of the current content here.
Manual tracking
wts.push(["daysSincePublication", "3"]);
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Paywall calls
Pass the info if the user saw a paywall here.
Manual tracking
wts.push(["paywall", "1"]); // Paywall calls [1, 0]
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Content tags
Pass the tags of the content here.
Manual tracking
wts.push(["contentTags", "Tags of an article"]);
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