With the help of additional page parameters, you can measure the effectiveness of publishers' websites.

To create publisher page parameters, proceed as follows:

  1. Log in to your Mapp Q3 account and go to Configuration > Custom Parameters > Page Parameter > Create new custom parameter.

  2. Add title and select from the preconfigured dropdown list one of the predefined parameters, which are used for publisher tracking:

    • Article heading
    • Page title
    • Page type
    • Page length
    • Days since publication
    • Paywall calls
    • Content tags



  3. Click Save to save your settings.

Settings

Article title

Pass the current article headline here.


Manual tracking

wts.push(["articleTitle", "Article heading"]);
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Page title

Pass the page title here.


Manual tracking

wts.push(["pageTitle", "Title of the page"]);
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Page type

Pass the page type here.


Manual tracking

wts.push(["pageType", "Type of page"]);
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Page length

Pass the page length here, i.e. short, medium, long.


Manual tracking

wts.push(["pageLength", "Length of the page"]);
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Days since publication

Pass the number of days since the publication of the current content here.


Manual tracking

wts.push(["daysSincePublication", "3"]);
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Paywall calls

Pass the info if the user saw a paywall here.


Manual tracking

wts.push(["paywall", "1"]); // Paywall calls [1, 0]
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Content tags

Pass the tags of the content here.


Manual tracking

wts.push(["contentTags", "Tags of an article"]);
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