To preview email content that is based on different attribute values.

Background Information​

Personalized content creates individual messages that change according to the values stored in the profile of your contact. For example, the first name of the contact or their birthday. Personalization can affect the size, display, and content of the message.

Use the ​Message Preview​ window to enter different profile values and view the results. The preview window lets you check different email variations without multiple test sendouts.

The preview includes both types of personalizations: placeholders and personalization rules.


Create and save a draft message or prepared message in Mapp Engage.


  1. To preview a message during the message creation process, click ​Preview​ in steps 2–4 of the message creation wizard.
    ⇒ The ​Message Preview​ window opens.

  2. To preview a message that is displayed in an overview, click ​View​ in the ​Actions​ menu of the message.
    ⇒ The ​Message Preview​ window opens.

  3. In the ​Preview with Values​ area, select ​Custom Values​.
    ⇒ The ​Attributes​ area displays.

  4. In the ​Attributes​ area, click ​Add All Attributes​.
    ⇒ Mapp Engage lists all attributes that a personalization references in the email.

  5. In the ​Personalization Rules​ area, select the ​On​ button.

  6. Enter test attribute values in the input fields and click ​Update Preview​.
    ⇒ The email preview updates to show the personalized email.

You can repeat this procedure with any combination of attribute values.