A personalization placeholder is a tag that is used to insert individual values into the message of each contact.
During sendout, Mapp Engage replaces the personalisation placeholder with a value stored in an attribute of the contact.
The information that is inserted during sendout is stored and created in different areas of the Mapp Engage system.
User attributes (Standard Attributes and Custom Attributes)
Placeholders are not used to mark entire paragraphs or sections of a message for insertion, depending on complex conditions. To mark paragraphs or sections of content, use personalisation expressions InsertIf/InsertElse. For more information, see Personalization Rules - InsertIf/InsertElse.
The simplest way to add a personalisation placeholder is to select the personalisation in the personalisation wizard and insert it into the message (see Insert a personalisation).
You can create the placeholder code manually and insert it during message composition.
To do so, it is necessary to understand the structure of the personalisation tags and to know how personalizations are coded. For more information, see Personalization Tags for Placeholders.