In Mapp Intelligence, it is possible to send a variety of additional pre-defined or custom parameters. You can expand the track request using the extraUrlParams key.
The following parameters and categories are possible:
pageParameter
contentGroup
actionParameter
sessionParameter
ecommerceParameter
urmCategory
campaignParameter
mediaCategory
You can freely select the order of the optional parameters. Parameters that are not filled can be left empty or removed.
Parameter
Description
cp
Page parameter [cp2, cp3...]
cp771
Number of search results
cp772
Error messages
cp773
Paywall calls
cp774
Article title
cp775
Content tags
cp776
Page title
cp777
Page type
cp778
Page length
cp779
Days since publication
cg
Content group [cg2, cg3...]
ck
Event parameter [ck2, ck3...]
cs
Session parameter [cs2, cs3...]
cs800
Login status
cb
E-Commerce parameter [cb2, cb3...]
uc
Customer/URM categories [uc2, uc3...]
uc701
E-mail receiver ID
uc702
E-mail opt-in [1 = yes, 2 = no]
uc706
Gender [1 = male, 2 = female]
uc707
Birthday [YYYYMMDD]
cc
Campaign parameter [cc2, cc3...]
mg
Media category
mg890
Video - Title
mg891
Video - URL
mg892
Video - Thumbnail
is
Search term of the internal search function
mc
Campaign ID consisting of media code parameter and value (for example, "wt_mc=newsletter")
mca
Campaign event [c = click, v = view]
cd
Customer ID
Example:
<amp-analytics type="mapp_intelligence">
<script type="application/json">
{
"vars": {
"trackDomain": "analytics.mapp.com",
"trackId": "111111111111111"
},
"triggers": {
...
"trackPageview": {
"on": "visible",
"request": "pageview",
"extraUrlParams": {
"pageParameter2": "value for page parameter 2",
"contentGroup7": "value for content group 7",
"sessionParameter5": "value for session parameter 5",
"ecommerceParameter12": "value for ecommerce parameter 12",
"urmCategory1": "value for urm category 1",
"campaignParameter3": "value for campaign parameter 3"
}
},
"trackMediaPlay": {
"on": "video-play",
"request": "mediaPlay",
"selector": "#video",
"extraUrlParams": {
"actionParameter4": "value for action parameter 4",
"mediaCategory1": "value for media category 1"
}
...
}
}
</script>
</amp-analytics>
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