If user characteristics are already available with MD5 or SHA256-hashed values, or you want to have the values independently anonymized, you have to ensure that the values are prepared in the same style implemented in the Cross Device Bridge plugin. 

Please consider the following normalization defaults:

ParameterDescription
Email address
  • Convert all characters to lowercase.
  • Remove all spaces.
  • The e-mail address is passed once as MD5 and once as SHA256.


Phone number
  • Convert all characters to lowercase.
  • Remove all spaces.

  • All characters that are not a number must be removed.

  • The phone number is passed once as MD5 and once as SHA256.


Address
  • Convert all characters to lowercase.
  • The following characters must be converted: "ä" to "ae," "ö" to "oe," "ü" to "ue," "ß" to "ss."
  • Remove all spaces, underscores, and dashes.
  • The regular expression "/str(\.)?(\s|\|)/" must be converted to "strasse|".
  • The address is passed once as MD5 and once as SHA256.


Social media-IDs
  • Convert all characters to lowercase.