Navigation Path​

  1. In the ​Navigation​ , click ​Dashboard​ .
    ⇒ The ​Dashboard​ window opens with the ​Message Trend Performance​ pane.

Purpose​

This pane provides a snapshot of the overall message performance and is based on 9-key KPIs. The pane is populated with information from all standard and recurring message that are sent. This does not include Basic Test, Standard Test, Welcome, and Transactional messages.

What can I do in this window?

  • View the performance of a message over time.

  • Compare the performance of a message by week.

  • View details on each KPI.

Information​

The pane is organized into four columns.
One week is defined as capturing all behavior for message sent from "12:00am Sunday" through "11:59pm Saturday."
Each KPI has 12 data points representing a rolling 12-week period. Regardless of when the behavior occurs, the behavior will attributed to the overall week, not specifically when the behavior occurred.

Column

Description

​KPI​

  • Key performance indicators

    • ​Sent​ : total number of emails "Sent" that given week

    • ​Delivery Rate​ : total number of "Delivered" from emails "Sent" that given week divided by total number of emails "Sent" that given week multiplied by 100

    • ​Bounce Rate​ : total number of "Bounces" from email "Sent" that given week divided by total number of emails "Sent" that given week multiplied by 100

    • ​Open Rate​ : total number of "Unique Opens" from emails "Sent" that given week divided by total number of "Delivered" from emails sent that given week multiplied by 100

    • ​Click Rate​ : total number of "Unique Clicks" from emails "Sent" that given week divided by total number of "Delivered" from emails sent that given week multiplied by 100

    • ​Click to Open Rate​ : total number of "Unique Clicks" from emails "Sent" that given week divided by total number of "Unique Opens" from emails sent that given week multiplied by 100

    • ​Opt-Outs​ : total number of "Opt-Outs" from emails "Sent" that given week

    • ​Opt-Out Rate​ : total number of "Opt-Outs" from email "Sent" that given week divided by total number of "Delivered" from emails sent that given week multiplied by 100

    • ​Permanent Invalid Rate​ : total number of emails marked as invalid via "Hard Bounces" and "Soft Bounces resulting in a Hard Bounce" from emails "Sent" that given week divided by total number of emails "Sent" that given week multiplied by 100

​Past 12 Weeks​

  • KPIs over the past 12 weeks.

    • Date1 MM.DD = the date of the 12th Sunday previous to the most recent Saturday before today's date.

    • Date2 MM.DD = the date of the most recent Saturday before today's date.

For a more detailed look at any of the KPIs you can click on the graph under the "Past 12 Weeks" column. This displays an overlay window illustrating the performance of that specific over a 12-week period. The overlay will have 12 data points plotted over that period. Roll over any plotted data point to reveal the specific count.

​Last Week​

  • This column displays the total count or rate for each KPI of that completed week.

    • Date3 MM.DD = the date of the 1st Sunday previous to the most recent Saturday before today's date.

    • Date4 MM.DD = the date of the most recent Saturday before today's date.

​Vs. Previous Week​

  • This column displays Up/Down/Green/Red arrows to show how the "Last Complete Week" compared to the previous completed week.

    • Date5 MM.DD = the date of the 2nd Sunday previous to the most recent Saturday before today's date

    • Date6 MM.DD = the date of the 2nd Saturday previous to the most recent Saturday before today's date

Each KPI will have an arrow and color representing a positive or negative change. The Up arrow will always indicate a positive change, but the color will vary depending on the KPI. For example, an increase in Click Rate would display an Up/Green arrow. However, a decrease in Opt-Outs would display an Up/Red arrow.

Related Topics​

Mapp Empower - Overview                                                                                                                                                                                   
Dashboard (window)​