Shows ad media, via which visitors accessed the website with the corresponding external search phrases and the landing page.

Note:

  • "not provided" means that the search phrase exists but could not be read. This applies to most search requests submitted via Google.
  • "-" means that no search phrase was entered. This happens, for example, with campaigns that were not accessed via a search engine.

Use the help in the context menu to get detailed information on the included dimensions and metrics.

Additional Information

Training chapter Campaign Analyses