Mapp Intelligence Marketing Automation is part of the Mapp Intelligence suite and enables you to target every user individually. Gather data was the first step. Now it is time to put that data in use – with Marketing Automation. You can apply your visitor data to create and show banners, layers, recommendation widgets and custom HTML placements or transfer the data to 3rd party systems via a customized Audience Stream.
How does it work?
Mapp Intelligence Marketing is fully integrated with User Relationship Management (URM), enabling you to have a truly personalized approach to marketing. URM puts the user at the center of every action. Every device, every page, every referrer, every search, every product seen and bought – it’s all stored in relation to the user onsite. With Mapp Marketing, you can measure your customer's preferences, predicted lifetime value, conversion probability and current session behavior to get the most relevant data for each user and engage her in real time.
Our Audience and Recommendation Rest APIs enable you to access the Marketing Databases for custom use-cases. Please make yourself familiar with the relevant documentation: