| User | Allows you to map source data into a user profile using five attribute types: core, custom, member, and addon. |
| Email | Allows you to send an email (prepared message) and optionally, map source data as an email parameter used in the prepared message template. |
| Transactions | Allows you to map source data with the default structure of the Transactional Related Data Table. |
| Wishlist | Allows you to map source data with the default structure of the Wishlist Related Data Table. |
| Abandoned Cart | Allows you to map source data with the default structure of the Abandoned Cart Related Data Table. |
| Location | Allows you to map source location data with the default structure of location in the metadata service for the geofence functionality. For more information about the geofence functionality, see Location Management. |
| SMS | Allows you to send an SMS (prepared message) to the contact using email or mobile number as an identifier. |
| Push | Allows you to send a push notification (prepared message) to the contact using email as an identifier. This requires adding the mobile app ID in the API call. |