You are using Google Tag Manager to organize your tags and want to use Mapp Intelligence to gain more customer insights? Then we have great news for you. Now you can use our Google Tag Manager template for the Smart Pixel to configure tracking for Mapp Intelligence.

Key Benefits

  • Your tracking is up and running in only 3 steps
  • Automatic tracking of HTML elements by simply activating it in the Google Tag Manager Template
  • Automatic form tracking to determine if visitors have submitted or abandoned forms
  • We offer a product variable template to help you match your data layer keys to the ones used in the Smart Pixel‚Äč

How does it work?

The tag template provides you with a pre-defined tag, including all functionalities needed to track your website in Mapp Intelligence.


The template is part of the 2020 Spring Update and available to all customers.